Microgaming's Approach to New Game Releases
Added: June 5, 2015
It's no surprise to anyone that most of the top online casinos that run in New Zealand are powered by the Microgaming online casino software package. They come out with new games on a regular basis, and it's a pretty big deal because giving players something new to try keeps the experience fresh and novel. This particular company has a specific approach to new game releases that is very important to their long-term success, and we'd like to give you an idea of how that schedule works and why it works so well for players.
The first thing to realize is that Microgaming cares a lot about keeping their product fresh and up to date. This is one of the main reasons why they have went after the mobile casino part of the market so heavily, and you'll see that they have both regular mobile titles with a Macromedia Flash format and HTML5 games as well because they realize that Flash is the present and HTML5 is the future of the mobile part of this industry. Aside from that, they also have started coming out with different high definition versions of established favorites from years past to bring their visual appeal into the modern era.
They also do something really interesting with their new pokie releases. They typically focus hard on a handful of releases each year, and these releases are normally based on established brands like television shows or movies. They want these games to make the biggest impact, and they know that they have to do market research on the types of formats and features that players would like to see. Along these lines, they come out with other pokies throughout the year with somewhat generic themes that test out themes and feature concepts so that they can anticipate how they will perform in their biggest releases of the year.
Overall, they have a very strategic approach to new game releases, and it helps the online casinos that use their software to give players a much better experience. They also come out with tons of games on a regular basis, and their Quickfire platform allows other developers to add content to their software as well. The end result is a lot of new games coming out on a regular basis with a wide range of themes, concepts and bonus features available.
